WineConnect does everything very well. Its customer interface is warm and inviting. Its recommendation engine is complete and thorough and its link back to your inventory system never disappoints a customer. Its compilations of reviews and tastings are understandable and thorough. And, its food matching ability is wonderful. But, it does one thing that is really outstanding…It understands your customer.

By understanding your customer we mean that WineConnect understands their buying habits, their likes and dislikes, and is able to integrate that knowledge into its recommendation engine. No other system is close to being capable of doing that:

• Your customers create a personal wine journal for wine purchases on your web site. Your customers automatically record the wine they have purchased by printing a shopping list and giving it to the cashier at checkout.
• At home, your customer can log on to your web site and enter their tasting notes in their personal wine journal.
• For your customer it is a record of what they have purchased and their tasting notes. It provides a history of their adventures with wine. It is also a tremendous advantage when you are trying to remember that wine that you tried last month and liked so much!

As a result, you know what your customer is buying, tasting, and feeling. You can react to consumer trends instantly. That is real-time market intelligence!

The data that you have available includes some demographic data plus a history of your customers’ purchases. With WineConnect you know what wines your customer base is selecting and why they are selecting them. You also receive WineConnect reports that project future demand for both the wines they are purchasing now and wines that they will be purchasing in the future. No system approaches this degree of sophistication and technical excellence.